White hat SEO can be considered as the opposite of Black hat search engine optimization. It works in a similar way in which the standard SEO practices run. It improves website performance and helps businesses attract more leads and targeted traffic to the business website. Opting white hat SEO provides various benefits such as the assurance of quality work, no expenses for the in-house team, enhanced results, quick technical support, and much more. White hat SEO is proven to be a great way to grow business faster.